Talent Mapping: How to Find the People You Actually Need to Hire


It was annoying when your mum said “there are plenty more fish in the sea”, and it’s just as frustrating when you’re failing to bait top talent for your startup. Instead of casting a wide net to see what bites, here’s why you should use talent mapping to locate the best candidates for a job.

Let’s play a game. How many of you can relate to this hiring scenario?

Day 1: I’ve put my job ad up on [enter online job platform here]. Awesome. Time to sit back and watch the talent roll in!

Day 2: Woah, I’ve got more than 200 resumes to go through. This is great! I’ll fill this position in no time. There is so much talent out there!

Day 5: Okayyy… actually very few of these applications fit what I’m looking for.

Day 7: Yep. I don’t think anyone actually paid attention to what I need for this role. I don’t think even half of these candidates have the qualifications or experience for this position.

Day 10: I’m still no closer to finding a pool of people to interview. What the…?

As a startup, whether you are dipping your toes into the talent pool to test the water, or trying to hook someone with specialised skills for a niche role, you’re going to be more successful if you know where to fish. Unfortunately, knowing where talent is is half the problem.

In today’s new world of recruitment, it’s no longer enough to simply post job ads, cross your fingers and hope for the best. And if you’re a startup, it’s definitely not enough. Resting on your laurels and assuming people will come flocking because you’re a “super cool innovative new startup” is a recipe for disaster. Sure, you might also network, target talent through LinkedIn and maybe even dabble with a recruitment agency – but that all takes a phenomenal amount of energy, time and money that you just don’t have.

Enter talent mapping: a method of using sophisticated technology and search optimisation to rank, map out and visualise the talent pool for a specific job, so that you have the information you need to make better decisions.

TalentDash is a talent mapping tool, which we launched because we understand the recruitment pain that startups go through (y’know, because we are one, too.) The longer it takes to hire, the smaller your pool of candidates becomes – and we don’t want you to just end up with a puddle to splash around in.

With TalentDash, employers at startups and small businesses are able to set their own parameters for a job role and have matched candidates delivered to them. We gather all the data and market intelligence, saving you from the annoying process of gathering this information yourself.

Essentially, talent mapping makes the very first step of your broader talent management strategy that much easier. Anyone who has tried to hire people, no matter what corner of the world you’re in, will understand the struggle that comes with finding the right person for a role. In countries where unemployment is low, talent might be picky about their next move, while in markets where job seekers are aplenty, you might find yourself in the situation mentioned above – with loads of applications, but hardly anyone who fits the bill.

At the risk of driving you away with all these fishing puns: talent mapping is like casting a wide net and drawing it tighter, so that you will know all the fishes in the area, and thus, be easier for you to pluck your ideal fish.

Here are a few must-knows about the benefits of talent mapping:

Talent mapping is not ‘just’ sourcing or pipelining
It’s a bigger picture tool, allowing employers to use big data and competitive intelligence research to pinpoint key professionals quickly.

You can set specific search parameters
Enter the job title, chuck in a job description, search by years of experience, enter any required skills from a robust drop-down list, state the level of education they must have, tell us about your ideal candidate’s background, and stipulate whether you want to find talent in your ‘hood, your city, your country or THE WORLD.

And you can update your search as often as you like
If your first net is cast too wide (yeah, fishing puns again) feel free to jump back and redefine your search terms. By using a mix of keywords – such as key attributes and competencies in your job description – and smart search technology, you can change what you’re looking for as many times as you need.

Then, you can get even pickier
Want to grab as many ex-Google employees as possible? No problem. Want to avoid staff from a particular company? You bet. Get as targeted as you like and give the technology a challenge. We love it.

Adjust your result flexibility
If this is your first rodeo, you might want to receive every single resume that fits your search parameters, just to see what’s out there. This is helpful if your vacancy is really niche, but less ideal if it’s something more mainstream. In that case, you can state that you want search results matching your parameters exactly. Not sure? Go middle of the road.

And, voila! Within five working days, a map of your industry and top candidates will be delivered to you. Talent clusters are also highlighted, allowing you to really pinpoint exactly where top professionals are hiding out.

Want to find out more about what talent mapping can do for your business? TalentDash-Sign_Up with TalentDash for free.

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