2016 brought many innovative changes in the recruitment industry in terms of both work processes and tools for the job. And we’re quite sure that the coming year promises more of the same. So with that in mind, we’re taking a look at the skills recruiters need to learn if they are to stay ahead of the game in 2017.
An aptitude for all things tech
According to a survey by Jobvite, only 10% of recruiters expect their companies to automate jobs in the next 2-3 years so while the robots are here, they’re not quite taking over.
This year saw a number of new applications and platforms join TalentDash in the recruitment niche placing many recruiters in unfamiliar waters.
So what should they do with all these new tools and platforms, many of which involve some form of artificial intelligence? The most logical choice, but not always the chosen one, is to embrace the changes and learn to use these applications to increase workflow.
With technology becoming more prevalent in the recruitment industry the need to develop an aptitude for using programs and tools to handle less important tasks is essential. But with new developments and advances in the tech we use coming hard and fast, it’s just as important to learn how to adapt to changing processes.
Social recruiting skills
Did you know that 79% of job seekers use social media in their search for a position? Well, it’s true and according to Glassdoor’s 50 HR and Recruiting Stats That Make You Think, 86% of people will use social media for job hunting within the first ten years of their careers.
It’s plain to see that social media is fast becoming one of the most important mediums with regards to talent acquisition. So as you can imagine, it makes good sense to learn how to use it properly from a business perspective.
It’s no longer enough to simply place an ad in the right place at the right time. Recruiters need to understand the various trends and common practices specific to each platform, and how to make use of them correctly.
While the rest of the world is learning how to photograph their meals perfectly, recruiters will be busy working out how to leverage this medium to their advantage.
Mobile marketing skills
It’s fair to say that we are currently living in the age of the smartphone. In fact, these days desktops are almost exclusively for work-related tasks. So it should seem quite obvious that recruiters and their employers would have mobile-ready careers pages and websites.
Unfortunately, for some unknown reason, the recruitment niche is more than a little late to the mobile-responsive party.
Glassdoor’s survey tells us that 45% of job hunters use a mobile device to search for jobs at least once a day. It goes on to say that 59% think it’s important to save a job on their mobile device so they can apply for it later. And the most incredible stat of all is that 90% of Fortune 500 company career sites are set up for desktop only. That’s right, not even a hint of mobile optimization.
It’s staggering that an industry which is so fast to embrace new technologies is dragging its collective heels on this point.
In 2017 recruiters will have to move fast to optimize their sites and pages while also learning how to manage their marketing with mobile devices in mind. Fail to do so and they could lose access to a significant percentage of the talent pool.
Knowing how to handle data
We all talk about sifting through piles of resumes, but the truth is that there is a definite shift from traditional practices to online/digital methods. This prompted a need for recruiters to learn how to handle big data from digital resources, a task that’s not as easy as it sounds.
While recruiters are well equipped with all those new tools and platforms to assist in their collation of data, there comes a time when they need to take back the reins. Gathering data is now the easy part, it’s analyzing that data and converting it into intelligence that requires no small amount of skill.
Recognizing valuable profiles and using them to spot the right talent for the right position is the bread and butter of recruitment. But as times change, we have more data at our disposal than ever before. The successful recruiter of 2017 will master data analysis which, incidentally, is something that we at TalentDash can help out with.
Better marketing skills
According to Glassdoor, 69% of candidates surveyed would not even consider taking a role with a company that had a bad reputation. And that’s even if they were out of work at the time.
We discussed cleaning up your talent pool through good employer branding previously, and yes we keep coming back to it because to Millennials, in particular, company reputation is everything.
So why does a recruiter need to brush up on their marketing skills? Well, as one of the first points of contact for a company, it’s in a recruiter’s best interests to market said company in a healthy light. Online profiles and the company website must reflect the values and message the company holds or wishes to convey, and quite often this responsibility falls within a recruiter’s jurisdiction.
Then there’s also the matter of job postings, descriptions, and of course, engaging with the public through online conversations on social media platforms. And remember what we said earlier about social media skills? The 2017 recruiter will certainly have their hands full.
No matter how many skills you need to learn or brush up on, you can rest assured that there are many others in the same boat. So rather than overindulging in leftover turkey and mince pies, get a head start on the competition and start the coming year in a blaze of activity.